Deb McMahon, Scitent’s President and CEO, PhD
In my 20 years at the helm of Scitent, I’ve seen many eLearning trends come and go – and some come back around again. For two decades, Scitent has been a pioneer, helping nonprofits, associations, healthcare entities and for-profit organizations navigate these trends to create a thriving eLearning business. As we kick off 2018, we thought it would be helpful to share with you our insight into the top eLearning trends we see making a splash in the industry in the coming year.
With the omnipresence of mobile devices and the growth of a mobile workforce, having your eLearning optimized for a mobile platform is a must. Providing mobile-friendly content boosts learner engagement and improves knowledge retention. So it is imperative for your online content to be designed with all devices – including smartphones, tablets or PCs – in mind so learners can choose on which device they want to consume content. By enabling your learners to find the courses they need where they want them, you will create online learning fans and higher sales conversions for your online course offerings.
Consumers want training that’s carefully tailored to their learning needs. They also want it to be served to them in ways that they enjoy and are used to. Microlearning is a great way to create learner-centric training that is efficient and has a high impact. Microlearning breaks learning content into small, specific learning bursts that are targeted to detailed learning objectives. The constellation of these bursts can be customized for the learner, really honing in on areas where the learner needs more focus. With many small, continuous touches with the content, retention and recall are enhanced. Mobile devices are great platforms for using and distributing microlearning, so you can give your learners access where and when they want it. Microlearning also offers organizations some real benefits. Being able to update content quickly, add new information on a regular basis, and offer a continuous learning experience will go a long way towards improving your training.
Consider this staggering statistic: YouTube, the most popular video site on the web today, has one billion active users per month! Video is such an integral part of our mobile society and learning that having video as an offering for your online programming is becoming an imperative. The screens we all carry around in our pockets, purses and backpacks are primed for video, and so are your online learners. Don’t hesitate to use video to support the online portion of a blended learning program, or as pre-work or introduction to another learning activity. And remember, video doesn’t have to be overproduced to be effective. Do you think those 1B users on YouTube are looking only at professionally produced videos?
Like video, we all know that games are an interesting way to engage your learners and to help them retain the information you’re teaching. If it’s done properly, your learners won’t even know the game they are playing is educational. An effective microlearning technique, games provide small bits of information at intervals to reduce cognitive overload and boost learner retention and engagement. And with all the great tools out there, adding gaming components to your learning is easier than ever.
- eLearning Extended Enterprise
Our last trend – which is certainly not the least noteworthy – is turning your online learning into a profitable business. This is what Scitent does best! We help our clients create an extended enterprise with their eLearning by taking their valuable investment in content and intellectual property to reach new and broader audiences. By tapping into this revenue source, you can extend your company brand beyond its traditional reach.
If you want to learn more about how Scitent can help you capitalize on these trends in 2018, contact us.