By Katy Mullin, Scitent’s Director of Course Development
Scitent has been helping nonprofits, associations and other organizations grow their eLearning business for the last 20 years. During this time, we’ve seen evolving strategies in how content is built and delivered, such as the popular microlearning strategy. It focuses on better learner retention and recall by teaching and delivering content to learners in small, very specific bursts. Microlearning puts the learner in control of what and when they’re learning.
It’s a given that learners want and expect a lot from the microlearning courseware, including a great mobile user experience, gamification, and rapid and easy access. However, there’s another equally important side to the equation. What do associations, nonprofits and other organizations that are providing the content to their user base want and expect from their microlearning courses?
First and foremost, organizations creating eLearning content for users want their content to be engaging and easy to use. The goal? Create online learning that the end user enjoys completing, which ultimately boosts the organization’s brand and creates repeat online learning purchases.
But organizations need much more than that – they also need data. Here are just a few of things our clients tell us are important for them to know about their microlearning courseware. It’s a good checklist to keep in mind when you’re creating your own microcontent.
Organizations want to be able to track:
- A measurable increase in learner performance. A key strength of microlearning is that it is targeted learning aimed at increased student retention and recall. Organizations want to be able to see that this learning approach is making a difference for their learners. How will this improvement be measured? Pre-tests and post-tests with spaced reminder questions delivered at scheduled intervals, for example, is one possible strategy. Whatever tool you use, ensure it offers your organization a means for measuring increased performance.
- Learner engagement throughout the microlearning experience. Are learners completing the courseware or are they dropping out halfway through? Are they watching the video included in the course? Are they clicking on those “Learn More” or “Additional Resources” links? If the answers are no, what changes should be made to the content to improve learner engagement?
- What concepts or questions do learners struggle with the most? If a particular question is answered incorrectly by most of your learners, you probably need to adjust your content. Should more learning material about that topic be included to aid learning? Or, is there something about the way that question is worded that causes confusion?
Microlearning is a Data-Driven
As you can see, weaving microlearning into your online courses is an iterative process. The more data you collect and analyze, the more meaningful and purposeful any future changes or improvements will be. Here are some features you’ll want to build into your microlearning course to be successful.
- The ability to collect direct feedback from end users to drive needed enhancements and improvements.
- The ability to update the content quickly and inexpensively.
Are you interested in learning more about developing an effective microlearning strategy for your online learning courses? Contact us.