Blended Learning Done Right – Achievement in Support of our Clients

By Vicky Mossman, VP of Partner Development at Scitent


We’re walking a little taller here at Scitent! That’s because we just received a Silver 2016 Learning in Practice Award for Excellence in Blended Learning from Chief Learning Officer magazine. This prestigious award recognizes outstanding achievement by learning executives, organizations and vendors in the learning and development industry.

It’s the second year in a row Scitent has received a nod from this national authority. Last year, we won a Bronze for Excellence in Community Service.

This year, Scitent won for our work with the American Heart Association (AHA). We partnered with AHA to grow the effectiveness of the organization’s first aid, cardiopulmonary resuscitation (CPR) and advanced lifesaving training network.

We helped AHA introduce a blended (online and in-person) CPR learning program. The goal was threefold:

  • Save lives through quality training
  • Increase the total number of students reached
  • Improve the quality of the training experience while enhancing retention


AHA is a science-based organization offering healthcare and general public training that can impact survival in an emergency first aid or cardiovascular event. To that end, the AHA has a vested interest in ensuring that high-quality skills are taught to each student, that programs are delivered in a way to maximize learning retention, and that students experience a consistent, quality training experience around the world.

Moving to a blended learning model was one goal, but implementation was another challenge. You see, the AHA network consists of nearly 400,000 credentialed instructors across 80 countries. Since CPR is a psychomotor skill, we knew practice and evaluation of the skill would remain essential to a positive patient outcome. In short, instructors are key to the training. We needed their buy-in, and this was a big shift for them.

Previously, AHA CPR training was delivered entirely through classroom instruction taught by an instructor who had successfully earned an AHA Instructor card and who was affiliated with an AHA-aligned, independent training center. To move to a blended solution, this network of instructors had to embrace a new model and evolve their role within the training.

To ease instructor adoption, we initially selected pilot training centers to test the blended learning concept. These leaders in the field provided their expert feedback, ensuring successful implementation. They then demonstrated the updated training model via online instructor tools to guarantee quality. “Train the trainer” sessions also helped bring instructors on board. Finally, in-service sessions were held at regional and national meetings.

The initiative was very successful. Because of our efforts, AHA is now able to ensure that its learning is skills-focused, efficient, consistent and maximizes the time of the local instructor – to help learners practice and fine-tune psychomotor skills. The global AHA Instructor Network has been key to successful implementation of skill acquisition.

AHA experienced significant growth in reach and learners impacted, as well as the number of classes, users, revenue and new markets acquired. There are now more than 21 courses available at, with nearly 5 million learners.

To learn more about how Scitent can help your organization achieve similar results in blended learning and global growth, please contact us.

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