Part One: Engaging Your Extended Enterprise Ecosystem
By Vicky Mossman, VP of Partner Development at Scitent
Recently, Scitent hosted a successful and informative webinar entitled “Building an eLearning Business Takes More Than an LMS.” Leading the webinar discussion was our guest speaker, Claire Schooley, Principal Analyst at Forrester. We had a great turnout, with many participants contributing thoughtful questions.
Alex Torres, Director of Professional Development & Career Services at the American Association for the Advancement of Science (AAAS), also presented. And I rounded out our conversation, covering the partner development angle. This is the first of a two-part summary of our timely conversation. In Part One, we’ll focus on engaging your “extended enterprise ecosystem.”
Forrester’s research made clear that corporate learning has long been focused primarily on internal employee training. However, organizations are increasingly recognizing the revenue potential of offering content to non-employees (i.e., extending their learning content to customers, channel partners, distributors and membership organizations).
This extended enterprise offers a great deal of value to your organization, including:
- Improved overall customer experience through quality interactions
- Increased partner productivity and involvement
- Increased revenue by building a profit center
- Reduced training costs
- Improved partner sales and effectiveness in selling your product
- Support for contingent workers
- Collaboration among learners
LMS vendors may offer your company a range of online training options. Everything from self-paced learning to virtual classrooms for live interaction, social collaboration with other learners, as well as a blend of these approaches, should be available, depending on content.
But, to truly take advantage of an extended enterprise, per Ms. Schooley, it’s important to move beyond basic LMS. There should be a branded LMS for each customer that supports multiple learning formats. Furthermore, your program needs sophisticated eCommerce capabilities to allow for different methods of payment, multi-currency transactions, automatic calculation of price bundling and discounts, plus integration with a taxation app.
The set-up of an extended enterprise is a two-fold process, encompassing technology and content. On the technology side, it must offer multiple domains or portals set up for each user’s learning catalog. Also, look for well-developed reporting and analytics functions – which enable you to track progress and notice potential problems – critical to your success.
In the next post, we’ll talk about the effective strategies for growing an eLearning business. In the meantime, please leave any comments below.
And, if you’d like to view the complete, free webinar recording, please click here.