By Deb McMahon, President and CEO, PhD
In our last post, we talked about the extended enterprise with regards to eLearning and how businesses of all types are leveraging their investments in learning technology to tap into new sources of revenue and enter new markets.
The American Heart Association (AHA), for example, has taken its eLearning content to new learners around the globe. Not only has this strategy helped the AHA generate surplus revenue, but it has also bolstered its brand with expanded audiences in new global markets.
But how do you know whether this revenue strategy is right for your company?
Here are 3 sure signs that you should be building a global eLearning business:
Revenues are Stagnant
The extended enterprise serves as a critical business diversification strategy. A profitable eLearning business line provides greater stability for your organization. And, it’s difficult to grow revenue by selling courses to individual learners when you can sell your courses in bulk and in new markets.
Expanding Your Mission is Important
As you build a strong course distribution network, you will also be sharing your mission, values and brand in the marketplace through your reseller network. This will, in turn, improve your overall reputation.
Competitors are Developing Learning
Since courses represent your organization’s intellectual property, an extended enterprise establishes and strengthens your position as a thought leader with your target audiences. This will help you differentiate your company from the competition.
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